Elements of Design: the building blocks
The Elements of Design are the building blocks of any good design. There are six Elements: Line, Shape, Color, Texture, Value, and Space. It is important to know what these Elements are and HOW we can go about using them in a design.
Today we are going to focus on the first three elements
In your PowerPoints please create four new slides each using the "Title Only" Layout. You can find this by clicking on the word "NEW SLIDE".
1. Your first slide should be dedicated to line. Using Google, find six PHOTOGRAPHY images that represent each of the following types of lines.You can copy and paste your image onto your PowerPoint. All six images should be on one slide. Please find images that have:
2. Your second slide should be dedicated to color. Place all four images on one slide. Using google, find images for each of the types of color arrangements:
4. Your last task today is to look at the images shown below and choose a design you like. Reflect on HOW line, shape and color has been used in the design you've chosen. On a new slide, answer the following questions to the best of your ability:
Today we are going to focus on the first three elements
In your PowerPoints please create four new slides each using the "Title Only" Layout. You can find this by clicking on the word "NEW SLIDE".
1. Your first slide should be dedicated to line. Using Google, find six PHOTOGRAPHY images that represent each of the following types of lines.You can copy and paste your image onto your PowerPoint. All six images should be on one slide. Please find images that have:
- horizontal lines
- vertical lines
- diagonal lines
- curved or freeform lines
- lines used in a pattern
2. Your second slide should be dedicated to color. Place all four images on one slide. Using google, find images for each of the types of color arrangements:
- Subtle use of color (monochromatic of very little color)
- Bold use of color (bright color, many colors etc.)
- Black and white only
- Analogous colored image (google analogous graphic design
4. Your last task today is to look at the images shown below and choose a design you like. Reflect on HOW line, shape and color has been used in the design you've chosen. On a new slide, answer the following questions to the best of your ability:
- How has line been used in this design? What types of lines are visible? How do the lines create MOVEMENT?
- How has shape been used in this design? What types of shapes are visible? How do the shapes create BALANCE?
- How has color been used in this design? What types of colors are visible? What kind of FEELING do the colors give off?
The Design Process:
1. Define the Problem: The first step is to figure out what the company is asking for. What is it that they're looking for? What do they need?
2. Brainstorm: Its important to start generating ideas early on. Brainstorming what you know about the product already helps get the ball rolling.
3. Research: You need to know about the company and its history. You should be aware of their company mission, what their goals are, and what they represent. Research what the company colors are, or if they have any specific platforms (like environmental) that you might need to be aware of. Pepsi would not want you to use a lot of red in their advertisements because it is too directly related to Coca-Cola
4. Develop Ideas: Here's where you take all of the ideas and research you've uncovered up to this point, and start turning them into ideas. It is important to come up with more than one idea. Don't limit yourself! Come up with good ideas, bad ideas, and amazing ideas.
5. Choose the Best Idea: Looking back at your ideas, choose the one you think is the best.
6: Create! Take your idea and bring it to Photoshop!
7. Testing and Evaluating: Once you have created your design, its time to get some feedback. Asking others what they think is a great way of figuring out how well your advertisement will do in the real world.
8. Improving you Design: Actually using the feedback you receive is very important. You don't have to use all the feedback given to you but you should be thinking critically on how you can improve your design.
9. Putting your Design Out There! Not only that but HOW. Who is going to see it? How is it going to be viewed?
1. Define the Problem: The first step is to figure out what the company is asking for. What is it that they're looking for? What do they need?
2. Brainstorm: Its important to start generating ideas early on. Brainstorming what you know about the product already helps get the ball rolling.
3. Research: You need to know about the company and its history. You should be aware of their company mission, what their goals are, and what they represent. Research what the company colors are, or if they have any specific platforms (like environmental) that you might need to be aware of. Pepsi would not want you to use a lot of red in their advertisements because it is too directly related to Coca-Cola
4. Develop Ideas: Here's where you take all of the ideas and research you've uncovered up to this point, and start turning them into ideas. It is important to come up with more than one idea. Don't limit yourself! Come up with good ideas, bad ideas, and amazing ideas.
5. Choose the Best Idea: Looking back at your ideas, choose the one you think is the best.
6: Create! Take your idea and bring it to Photoshop!
7. Testing and Evaluating: Once you have created your design, its time to get some feedback. Asking others what they think is a great way of figuring out how well your advertisement will do in the real world.
8. Improving you Design: Actually using the feedback you receive is very important. You don't have to use all the feedback given to you but you should be thinking critically on how you can improve your design.
9. Putting your Design Out There! Not only that but HOW. Who is going to see it? How is it going to be viewed?